ITZ'ANA RESORT & RESIDENCES
Branding a Beachfront Resort in Belize.

ITZ'ANA RESORT & RESIDENCES | PLACENCIA, BELIZE

Great dreams are built on solid foundations

Foundry Collective had a vision of an elegant and laidback beach getaway in Placencia, a charming and under-the-radar fishing town on the gold coast of Belize. To bring to life the hotel and residential concept, I designed a series of branding workshops to bring the owner's vision to life. We identified the target audience through research, for whom we built a strong and differentiated brand strategy to reach.

We then created a project pitch book that outlined the brand strategy, which successfully secured investment funding. Based on our ideal customer profile, we developed a suite of sales touchpoints, including a digital experience that told the Itz'ana story. Today Itz'ana villas are sold out at 75%.

Vogue.com describes Itz'ana as "putting Placencia on the map".

  • Role
  • Brand Strategy
  • Brand Identity Design
  • Photography
  • Web Design
  • Sales Collateral
  • Pitch Book
  • Year
  • 2016
  • As Seen In
  • Architecture Digest
  • New York Times
  • Vogue

BRAND EXPLORATION

Itzana-planning-webItzana-planning-web

BRAND IDEA

Itz'ana is for those who seek to reap the rewarding moments out of life

Placencia-TownPlacencia-Town

PROJECT PITCH BOOK

Following the brand strategy, we created a brand book to communicate the concept of a laidback, yet luxurious hotel and residential beach paradise that will appeal to well-heeled travelers who desired commnity and adventure. The pitch book was a resounding success. It was an important compontent in raising the investment funding needed for the project.

BookonWoodBackgroundBookonWoodBackground
Itzana-brochure-webItzana-brochure-web

A RICH DIGITAL EXPERIENCE

To bring the It'zana story to potential buyers, we designed and built a rich digital experience that highlighted the perks of a beachfront lifestyle while featuring the local community, nearby archelogical treasures, and plenty of information about resort amenities.

Web-Showcase-Project-Presentation-lighterWeb-Showcase-Project-Presentation-lighter
LagoonLagoon
Itz'ana-TearSheet-beach-render-palm-2Itz'ana-TearSheet-beach-render-palm-2

“Eileen was instrumental in creating and executing our new brand image, which has been the critical driving force behind us exceeding our funding goals.”

Colin Hannan - Founder, Itz'ana Resort & Residences

Beach-400kBeach-400k

RESULTS

Itz'ana broke ground in May 2016.

75% of the 50+ residential villas has been sold. The project has since been covered in Architecture Digest, New York Times and Vogue.com as the next top destination.

Itzana-LivingRoom-26-RAB_1936Itzana-LivingRoom-26-RAB_1936

Interior Design: Sam Amoia Associates  |  Logo Design: Fuzzco

Itz'anaUpstairs-fullpix-logoItz'anaUpstairs-fullpix-logo

Like what you see?

Let's work together

[unex_ce_button id="content_qh6o0dv1v" button_text_color="#000000" button_font="semibold" button_font_size="11px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="" button_padding="10px 60px 10px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="EILEEN@EILEENCHIANG.COM" button_link_type="email" button_link_target="_blank" has_container="1" in_column=""]GET IN TOUCH[/ce_button]