A SMARTER LAPTOP TOTE LO & SONS
LO & SONS NEW YORK, NEW YORK
Launching the Seville Laptop Tote
Lo & Son bags have lots of secrets. From the outside they look like any handbag a stylish woman might carry. Look closer, you will notice hidden sleeves that open to fit over the handles of a rolling luggage or an extra compartment for your gym shoes. Open up the bag, you will find a crazy organized interiors that will please even the biggest packrats among us. Lo & Son bags are design for those of us on the go, whether we are heading to the airport or to work. When we were asked to help design the digital campaign for Lo & Son's newest laptop tote, the Seville, we jumped at the chance.
ANNA FROM @INHONOROFDESIGN
“You know when you find a dreamy bag and you just cannot decide on what color you will use the most? ”
Style, meet Function
The Seville features a swappable function that allows one to change the shell of the bag easily. I created the feature term "Shell+" as a flexible product naming system that can adopted as a product line. Together with co-founder Derek Lo, we produced a packing and product video to highlight and explain Shell +. I art directed the product photo shoots, created an instructional hangtag booklet and designed an overview page for the retail site. The Seville has since evolved and gained many more color ways and now has a 13" sister.
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