BRANDING. CREATIVE LEADERSHIP
Hi, I am Eileen. I help people
and brands reach their full
potential through design.

ShopStyle
Brand Transformation. Design leadership. Brand Marketing.

ShopStyle

ShopStyle
Brand Transformation. Design leadership. Brand Marketing.

ThirdLove
Art Direction. Photo Art Direction. Catalog. Email.

ThirdLove

ThirdLove
Art Direction. Photo Art Direction. Catalog. Email.

Ouna Beauty
Product & Brand Development. Creative Production.

Ouna Beauty

Ouna Beauty
Product & Brand Development. Creative Production.

Itz’ana Resort & Residences
Brand Strategy. Brand Design. Sales Enablement.

Itz’ana Resort & Residences

Itz’ana Resort & Residences
Brand Strategy. Brand Design. Sales Enablement.

Ka’ana Resort
Brand Strategy. Identity Design. Sales Enablement.

Ka’ana Resort

Ka’ana Resort
Brand Strategy. Identity Design. Sales Enablement.

Fresh/LVMH
Brand Storytelling. Video + Web.

Fresh/LVMH

Fresh/LVMH
Brand Storytelling. Video + Web.

Lo & Sons
Product Storytelling. Launch Campaign.

Lo & Sons

Lo & Sons
Product Storytelling. Launch Campaign.

Willow Club
Brand Development. Launch Campaign.

Willow Club

Willow Club
Brand Development. Launch Campaign.

HELLO

I am a proven Brand Developer and Designer with two decades of Creative Management experience in tech, fashion, beauty, and luxury travel industries. I am passionate about helping people and brands reach their true potential.

My hybrid background in digital product design, brand development, and creative marketing gives me a unique perspective on how to best leverage design and differentiation to build relevance and demand with a human-centered and customer-focused mindset.

SAY HELLO
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EXPERTISE

BRAND DEVELOPMENT
BRAND STRATEGY
BRAND DESIGN
BRAND GUIDELINES
CREATIVE OPERATIONS
DESIGN SYSTEMS
CREATIVE DIRECTION
PHOTOGRAPHY
CUSTOMER RESEARCH
UX/IA/UI

MORE ABOUT ME

S/V FREYJAAs a lover of travel and personal development, I learned to sail and together with my husband, we are actively restoring a 1979 Cape Dory for adventures on the S.F. Bay and beyond.

LINKEDINA full list of places where I cut my design and managment chops.

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