ITZ'ANA RESORT & RESIDENCES
Branding a Beachfront Resort in Belize.

ITZ'ANA RESORT & RESIDENCES | PLACENCIA, BELIZE

Great dreams are built on solid foundations

Foundry Collective had a vision of a laid back & elegant beach getaway in Placencia, a charming and under-the-radar fishing town on the gold coast of Belize. To bring to life the hotel and residential concept that had been living in the founder's head, I faciliated a series of branding workshop to establish a strong and differentiated brand strategy. Following that strategy, I created a brand book to help secure funding for the project and later developed a suite of touchpoints, including a digital experience that told the Itz'ana story. Today Itz'ana villas are sold out at 75%. Vogue.com describes Itz'ana as "putting Placencia on the map".

  • Brand Strategy

  • Creative Strategy

  • Concept Pitch Book

  • Art Direction

  • Interior Photography

  • Lifestyle Photography

  • User Experience

  • Web Design

  • All Sales Collaterals

BRAND EXPLORATION

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BRAND IDEA

Itz'ana is for those who seek to reap the rewarding moments out of life

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BRAND CONCEPT BOOK

Following the brand strategy from our branding workshops, I created a brand book to communicate the yet-to-be built hotel concept using a mix of interior renderings and custom photography to bring to life a hospitality experience we wish to build.

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A RICH DIGITAL EXPERIENCE

To bring the It'zana story to potential buyers, we created an information rich website that's responsive and fun to browse.

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“Eileen was instrumental in creating and executing our new brand image, which has been the critical driving force behind us exceeding our funding goals.”

Colin Hannan - Founder, Itz'ana Resort & Residences

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RESULTS

Itz'ana broke ground in May 2016. 75% of the 50+ residential villas has been sold. The project has since been covered in Architecture Digest, New York Times and Vogue.com as the next top destination.
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Interior Design: Sam Amoia Associates  |  Logo Design: Fuzzco

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Like what you see?

Let's work together

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