ITZ'ANA RESORT & RESIDENCESBranding a Beachfront Resort in Belize.
ITZ'ANA RESORT & RESIDENCES | PLACENCIA, BELIZE
Great dreams are built on solid foundations
Foundry Collective had a vision of a laid back & elegant beach getaway in Placencia, a charming and under-the-radar fishing town on the gold coast of Belize. To bring to life the hotel and residential concept that had been living in the founder's head, I faciliated a series of branding workshop to establish a strong and differentiated brand strategy. Following that strategy, I created a brand book to help secure funding for the project and later developed a suite of touchpoints, including a digital experience that told the Itz'ana story. Today Itz'ana villas are sold out at 75%. Vogue.com describes Itz'ana as "putting Placencia on the map".
Itz'ana is for those who seek to reap the rewarding moments out of life
BRAND CONCEPT BOOK
Following the brand strategy from our branding workshops, I created a brand book to communicate the yet-to-be built hotel concept using a mix of interior renderings and custom photography to bring to life a hospitality experience we wish to build.
A RICH DIGITAL EXPERIENCE
To bring the It'zana story to potential buyers, we created an information rich website that's responsive and fun to browse.
“Eileen was instrumental in creating and executing our new brand image, which has been the critical driving force behind us exceeding our funding goals.”
Colin Hannan - Founder, Itz'ana Resort & Residences
Itz'ana broke ground in May 2016. 75% of the 50+ residential villas has been sold. The project has since been covered in Architecture Digest, New York Times and Vogue.com as the next top destination.
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